Personal Branding – How to Benefit from it?
In this day and age, personal branding is necessary for the success of any company or individual.
The lack of it can lead to misinformation which can affect you and/or your company.
Top points to think of:
- Define your image.
- Control your image.
- Understand how to sharpen your brand.
- Use social media appropriately.
- Manage your brand in a crisis.
- Develop a professional appearance.
You could be transitioning to a new phase or situation in your life, you could be dissatisfied by how you are perceived by your friends and colleagues and thus want to strengthen your brand.
Through that process, you would be benefiting on different levels, you will be feeling better, attract opportunities, would be gaining confidence, your value would increase – last but not least, you would have better use of your time as you won’t be chasing things and know to identify opportunities.
For that to happen, you should back yourself and your brand by some behavioural work. You rate your brand to start with, check out your strong points and weaknesses and jot them down so you can assess properly.
What are your talents? Write them down, get familiar and acknowledge them along with your mission, vision and values. These points are very important so you can assess your brand properly and see the best way to move forward with it.
A convincing brand and a person who carries his brand have 3 things: consistency, clear message that stays coherent and image (you have to look the part).
You have to be clear on what you want to convey and portrait.
There are a lot people who are fake – who portray a brand that is not inherently there and they are unauthentic. Here is where your work, added value and proof of professionalism and work ethics come in.
Your uniqueness and standing out are what make your brand and yourself appear from the rest of the pack.
Hope this article inspires you and makes you think things through over the weekend and off to a new week ahead with a fresh blank page and plans to fill and create 😉
Happy Friday everyone!